Samuel R. Chand - Leadership Development, Leadership Consultation, Church Health

Publishing Options

At Dream Releaser Publishing we believe no two authors are alike—and that’s a good thing. We customize and tailor publishing packages according to the individual author’s needs. Each book is different, and each author has unique goals and a unique message. From the target audience to the design and tone, each book has a different purpose and each author has a different “pathway” that brought them to the place of putting their message on paper.

We want to hear the heartbeat behind the work before we write you a proposal, to discover what drove you to write the book and what you want to accomplish with its message. We want to learn more about your readers and the journey the manuscript has already gone through to get where it is now. Our consultants will spend some time with you on the phone to learn all that by asking targeted questions.

Based on the professional assessment made by the consultant, and based on the available budget of the author, we will proceed to draft a customized proposal.

This proposal can take one of two forms:

Offset Print Package

For authors who have a platform and regularly communicate with new audiences or have an existing audience of significant size, we recommend an offset publishing package, which includes 3,000 books or more.

Although the initial cost is higher than an on-demand publishing package, this strategy lowers the author’s per-book price, thereby increasing the potential revenue and break-even point for making a profit on sales of books. We have found that authors with a solid platform and committed audience will typically sell more than 900 copies, and will often break even on their investment at the point they sell about 900 books—meaning the remaining 2,100 books in a 3,000 book package will generate pure profit.

Print-On-Demand Package

Print on demand, or POD, is exactly what it sounds like. New authors or authors with limited resources are able to print as many or as few books as needed at any given time. In fact, DRP can print one book at a time for authors, if they are so inclined. Although there are still one-time costs for initial production and editorial services, this model proves to be the answer to many aspiring author's prayers.

The initial investment is smaller, and there is no risk of unsold inventory sitting in warehouses. At the same time, on-demand books benefit from the same production quality and distribution of a large-scale offset print package. The per-book cost is higher than that of larger print runs, but DRP does offer competitive bulk rates and the option to leverage a successful on-demand package later into an offset print package with no additional production costs.

For a lot of authors, the benefits of POD publishing far outweigh the risks. The first, of course, is that it's relatively inexpensive. Books are printed quickly and cheaply. This savings is passed on to the author who receives a higher royalty rate than she/he would have if she/he went with a traditional publisher.

Of course, printing 3,000 books at a time will reduce your per-book print price significantly. For authors with a build in audience, who are almost guaranteed to sell more then a 1,000 copies, we do strongly recommend offset printing of at least 3,000 copies. The reason is that, once you hit the 1,000 mark in sales you are already running a profit on your project cost. At that point, you’ll have an additional 2,000 books paid for and all ebook royalties and trade sales are extra as well.